Best Digital Marketing training in Chennai

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional vs Digital Marketing

• Importance & Scope in 2025 and beyond

• Digital Marketing Funnel (Awareness → Conversion → Retention)

• Key Channels Overview

Module 2: Website Planning & Development

• Basics of Website Architecture

• Domain, Hosting & CMS (WordPress, Wix, etc.)

• User Experience (UX) and UI Basics

• Mobile Responsiveness

• Tools: WordPress, Elementor, Google Sites

Module 3: Search Engine Optimization (SEO)

• What is SEO? Why it matters

• On-Page SEO (Meta Tags, Keywords, Content Optimization)

• Off-Page SEO (Link Building, Social Sharing)

• Technical SEO (Sitemaps, Robots.txt, Core Web Vitals)

• SEO Tools: Google Search Console, SEMrush, Ahrefs, Ubersuggest

• Latest SEO Trends & Algorithm Updates

Module 4: Search Engine Marketing (SEM) / Google Ads

• Introduction to Paid Search

• Google Ads Campaign Types

• Keyword Research & Match Types

• Bidding Strategies

• Ad Copywriting Tips

• Campaign Setup & Optimization

• Tools: Google Ads, Keyword Planner

Module 5: Social Media Marketing (SMM)

• Overview of Major Platforms (Facebook, Instagram, LinkedIn, X, TikTok)

• Organic vs Paid Social

• Social Media Strategy & Content Planning

• Ad Campaign Setup (Meta Business Manager, LinkedIn Ads)

• Audience Targeting

• Performance Metrics (Reach, Engagement, ROAS)

• Tools: Canva, Meta Ads Manager, Buffer, Hootsuite

Module 6: Content Marketing

• Importance of Content in Digital Marketing

• Content Types: Blogs, Videos, Infographics, Podcasts

• Content Strategy Framework (Audience, Channels, Goals)

• Content Calendar Creation

• Storytelling & Copywriting Basics

• Tools: Grammarly, Hemingway, BuzzSumo, ChatGPT

Module 7: Email Marketing & CRM

• Building an Email List (Lead Magnets, Opt-ins)

• Email Campaign Types (Newsletters, Promotions, Automated Drips)

• Tools: Mailchimp, ConvertKit, Brevo, HubSpot

• A/B Testing & Email Metrics (Open Rate, CTR, Bounce Rate)

• GDPR & Email Compliance

Module 8: Affiliate & Influencer Marketing

• How Affiliate Marketing Works

• Platforms: Amazon Associates, ShareASale, Impact

• Finding & Managing Influencers

• Campaign Planning and ROI Measurement

Module 9: E-commerce & Digital Sales Funnels

• Overview of Digital Sales Funnel

• Product Pages, Checkout Optimization

• Upselling & Cross-selling Techniques

• Retargeting Campaigns

• E-commerce Tools: Shopify, WooCommerce, ClickFunnels

Module 10: Analytics & Conversion Tracking

• Setting up Google Analytics 4 (GA4)

• Key Metrics: Sessions, Bounce Rate, Conversions, etc.

• UTM Parameters & Campaign Tracking

• Heatmaps & Behavior Analytics (Hotjar, CrazyEgg)

• Dashboards and Reporting

Module 11: Digital Marketing Strategy & Planning

• Creating a Digital Marketing Plan (SOSTAC, RACE models)

• Budgeting & ROI Forecasting

• Competitive Analysis

• Integrated Campaign Planning

• Case Studies and Industry Examples